To launch their new Flagship First Dining Lounge, American Airlines was looking for an impactful way to showcase their new menu. The place to do this was at the annual James Beard Awards “Chef’s Night Out” event where some of the biggest names in the culinary world would gather. With only a ten by twenty-foot footprint we managed to transform … Read More
Elevate Your Style
Jim Beam, the world’s number one bourbon, was looking to bring attention to their premium line-up. Including Jim Beam Black, Double Oak, Rye and Bonded. The classic base brand, Jim Beam White, was extremely popular with younger LDA audiences, but the next tier up wasn’t getting as much love. We found as consumers left college and began to build their … Read More
Scott Towels In-Store
cott Towels requested a new look and feel for the consumer facing market. The client was excited to be promoting the brand as it rarely gets the attention it deserves in a portfolio of other Kimberly Clark brands. This look was concepted from scratch, selecting the family, props and environment that best fit the target demographic. This is currently featured … Read More
Effen / 50 Cent
I had the pleasure to work with Effen Vodka and 50 Cent to create this sleek look for their partnership. To my excitement, 50 was so pleased with the results, he shared a photo of a Chicago billboard with his 6.2 million followers on Instagram!