My time at Beam Suntory (Proof) has used every skill I’ve learned. You name it, we did it. I created this reel in After Effects to showcase some of the stellar work our team did in 2022. Packaging, video, photoshoots, social, events, shopper, distillery experiences, our little team is mighty creative. As an Associate Creative Director my role has my … Read More
Chef’s Night Out
To launch their new Flagship First Dining Lounge, American Airlines was looking for an impactful way to showcase their new menu. The place to do this was at the annual James Beard Awards “Chef’s Night Out” event where some of the biggest names in the culinary world would gather. With only a ten by twenty-foot footprint we managed to transform … Read More
Elevate Your Style
Jim Beam, the world’s number one bourbon, was looking to bring attention to their premium line-up. Including Jim Beam Black, Double Oak, Rye and Bonded. The classic base brand, Jim Beam White, was extremely popular with younger LDA audiences, but the next tier up wasn’t getting as much love. We found as consumers left college and began to build their … Read More
Gin Book 2013
he Gin Book for 2013 gave me the opportunity to concept, design and art direct talent to achieve the final recipe book. The client wanted something different, but they wanted also wanted it at a small size. This book features multiple bartenders from across the nation showcasing their gin creations in a fold-out discovery layout. Each bartender is featured with … Read More
Stuga 2.0
BSOLUT requested a new look for their popular STUGA events. The theme was travel, so I created a vintage postcard look and tied it into supporting collateral including menus, invites, patches, drink labels, calk boards, buttons, a microsite and hats and bibs. The microsite won the 2013 Silver Event Technology Award for Best Event Microsite.
Pernodlandia
nspired by the TV show Portlandia, I created a look for a Pernod Ricard event called Pernodlandia. I made the logo reflect the same type treatment as the TV show’s logo, but created a wooden cocktail shaker which speaks to the charm of the hipster-teasing nature of the show as well as speaking to the bartending tools of the trade. … Read More
Aberlour Tastings
he Aberlour tastings are a chance for the public to get a taste of selected Aberlour marks. The assignment was to create a look authentic to the brand and incorporate a crafted feel. The Scotch Whisky brand is meticulously crafted and aged in wood barrels. I took the direction of crafted in wood and carved the event details into a … Read More
