This look was concepted from scratch, selecting the family, props and environment that best fit the target demographic. This is currently featured in big box stores and grocery across the United States. It also has a digital presence in variously sized web banners.
Scott Towels In-Store
Scott Towels requested a new look and feel for the consumer facing market. The client was excited to be promoting the brand as it rarely gets the attention it deserves in a portfolio of other Kimberly Clark brands.