YUPELRI is the first and only once-daily nebulized LAMA to treat patients with COPD. This project brief involved a new campaign for the brand, including a fresh look and feel. The campaign we concepted and brought to life, “This is Y.”, focuses on everyday moments of patients exhaling after a once-daily dose of the medicine. To illustrate this, we focused … Read More
BSI
My time at Beam Suntory (Proof) has used every skill I’ve learned. You name it, we did it. I created this reel in After Effects to showcase some of the stellar work our team did in 2022. Packaging, video, photoshoots, social, events, shopper, distillery experiences, our little team is mighty creative. As an Associate Creative Director my role has my … Read More
Elevate Your Style
Jim Beam, the world’s number one bourbon, was looking to bring attention to their premium line-up. Including Jim Beam Black, Double Oak, Rye and Bonded. The classic base brand, Jim Beam White, was extremely popular with younger LDA audiences, but the next tier up wasn’t getting as much love. We found as consumers left college and began to build their … Read More
Scott Towels In-Store
cott Towels requested a new look and feel for the consumer facing market. The client was excited to be promoting the brand as it rarely gets the attention it deserves in a portfolio of other Kimberly Clark brands. This look was concepted from scratch, selecting the family, props and environment that best fit the target demographic. This is currently featured … Read More
Starship Salon
tarship Salon is a cruelty free and vegan friendly salon with a focus on natural ingredients. I am proud to have been a part of the branding experience from concept to creation. The logo has a modern feel with elegant curves that are a treat to the eye. The “T” in Starship is called out in a magenta tone to … Read More
