YUPELRI is the first and only once-daily nebulized LAMA to treat patients with COPD. This project brief involved a new campaign for the brand, including a fresh look and feel.

The campaign we concepted and brought to life, “This is Y.”, focuses on everyday moments of patients exhaling after a once-daily dose of the medicine. To illustrate this, we focused on three patients. Creating a day-in-the-life photoshoot of them spending time with their family and capturing exhale moments along the way. These were created into cinemagraphs to be used on a refreshed website and digital CVA for sales teams to help explain the benefits of YUPELRI to health care professionals. We streamlined the brand colors to elevate the brand look and even created a new batch of icons.