Jim Beam, the world’s number one bourbon, was looking to bring attention to their premium line-up. Including Jim Beam Black, Double Oak, Rye and Bonded. The classic base brand, Jim Beam White, was extremely popular with younger LDA audiences, but the next tier up wasn’t getting as much love. We found as consumers left college and began to build their … Read More
Scott Towels In-Store
cott Towels requested a new look and feel for the consumer facing market. The client was excited to be promoting the brand as it rarely gets the attention it deserves in a portfolio of other Kimberly Clark brands. This look was concepted from scratch, selecting the family, props and environment that best fit the target demographic. This is currently featured … Read More
Effen / 50 Cent
I had the pleasure to work with Effen Vodka and 50 Cent to create this sleek look for their partnership. To my excitement, 50 was so pleased with the results, he shared a photo of a Chicago billboard with his 6.2 million followers on Instagram!
Gin Book 2013
he Gin Book for 2013 gave me the opportunity to concept, design and art direct talent to achieve the final recipe book. The client wanted something different, but they wanted also wanted it at a small size. This book features multiple bartenders from across the nation showcasing their gin creations in a fold-out discovery layout. Each bartender is featured with … Read More
Stuga 2.0
BSOLUT requested a new look for their popular STUGA events. The theme was travel, so I created a vintage postcard look and tied it into supporting collateral including menus, invites, patches, drink labels, calk boards, buttons, a microsite and hats and bibs. The microsite won the 2013 Silver Event Technology Award for Best Event Microsite.
Starship Salon
tarship Salon is a cruelty free and vegan friendly salon with a focus on natural ingredients. I am proud to have been a part of the branding experience from concept to creation. The logo has a modern feel with elegant curves that are a treat to the eye. The “T” in Starship is called out in a magenta tone to … Read More
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