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Pernodlandia | Tony Perez Design
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Creative

Pernodlandia

amplatoneMay.8.2014 Art Direction, Events, Illustration

Inspired by the TV show Portlandia, I created a look for a Pernod Ricard event called Pernodlandia. I made the logo reflect the same type treatment as the TV show’s logo, but created a wooden cocktail shaker which speaks to the charm of the hipster-teasing nature of the show as well as speaking to the bartending tools of the trade.

For the agenda, I created an accordion fold with a long blue beard with birds popping out at each event detail. This added to the Stumptown feel and overall lumberjack-chic aesthetic. At the footer, we have all of the brands that partnered for the events in the same color, tying the piece together as a whole.

Below are additional pieces I made and directed for some of the events listed in the agenda. Items include bottle labels, fabric flask, wooden packaging, recipe books, menus, brand literature and much more.

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Tags

  • Art Direction
  • Book
  • Events
  • Illustration
  • Legacy Marketing Partners
  • Logo
  • Photoshop