The book was spiral bound to lay flat while making recipes and is enclosed with a journal style elastic band. The logo and detail pattern of the Beefeater 24 floral pattern were debossed into the cover for a premium feel.
The Gin Book for 2013 gave me the opportunity to concept, design and art direct talent to achieve the final recipe book. The client wanted something different, but they wanted also wanted it at a small size. This book features multiple bartenders from across the nation showcasing their gin creations in a fold-out discovery layout. Each bartender is featured with their recipe, a profile picture and a quote about their city. Opening the fold, we see a close up of the garnish and the finished cocktail for ultimate appetite appeal.