Jim Beam, the world’s number one bourbon, was looking to bring attention to their premium line-up. Including Jim Beam Black, Double Oak, Rye and Bonded. The classic base brand, Jim Beam White, was extremely popular with younger LDA audiences, but the next tier up wasn’t getting as much love. We found as consumers left college and began to build their … Read More
Gin Book 2013
he Gin Book for 2013 gave me the opportunity to concept, design and art direct talent to achieve the final recipe book. The client wanted something different, but they wanted also wanted it at a small size. This book features multiple bartenders from across the nation showcasing their gin creations in a fold-out discovery layout. Each bartender is featured with … Read More
Pernodlandia
nspired by the TV show Portlandia, I created a look for a Pernod Ricard event called Pernodlandia. I made the logo reflect the same type treatment as the TV show’s logo, but created a wooden cocktail shaker which speaks to the charm of the hipster-teasing nature of the show as well as speaking to the bartending tools of the trade. … Read More
Wordy Popping Book
op-up books are the best. This one I made while still a student for a book binding project. I created some colorful characters and paired them with a different font. Each page of the book reads parts of the song “Wordy Rappinghood” by the Tom Tom Club.
