Effen / 50 Cent

amplatone Art Direction, Portfolio

I had the pleasure to work with Effen Vodka and 50 Cent to create this sleek look for their partnership. To my excitement, 50 was so pleased with the results, he shared a photo of a Chicago billboard with his 6.2 million followers on Instagram!

Gin Book 2013

Tony Perez Design Art Direction, Events

he Gin Book for 2013 gave me the opportunity to concept, design and art direct talent to achieve the final recipe book. The client wanted something different, but they wanted also wanted it at a small size. This book features multiple bartenders from across the nation showcasing their gin creations in a fold-out discovery layout. Each bartender is featured with … Read More

Stuga 2.0

Tony Perez Design Art Direction, Events

BSOLUT requested a new look for their popular STUGA events. The theme was travel, so I created a vintage postcard look and tied it into supporting collateral including menus, invites, patches, drink labels, calk boards, buttons, a microsite and hats and bibs. The microsite won the 2013 Silver Event Technology Award for Best Event Microsite.

Aberlour Tastings

amplatone Art Direction, Events

he Aberlour tastings are a chance for the public to get a taste of selected Aberlour marks. The assignment was to create a look authentic to the brand and incorporate a crafted feel. The Scotch Whisky brand is meticulously crafted and aged in wood barrels. I took the direction of crafted in wood and carved the event details into a … Read More