I had the pleasure to work with Effen Vodka and 50 Cent to create this sleek look for their partnership. To my excitement, 50 was so pleased with the results, he shared a photo of a Chicago billboard with his 6.2 million followers on Instagram!
Gin Book 2013
he Gin Book for 2013 gave me the opportunity to concept, design and art direct talent to achieve the final recipe book. The client wanted something different, but they wanted also wanted it at a small size. This book features multiple bartenders from across the nation showcasing their gin creations in a fold-out discovery layout. Each bartender is featured with … Read More
Stuga 2.0
BSOLUT requested a new look for their popular STUGA events. The theme was travel, so I created a vintage postcard look and tied it into supporting collateral including menus, invites, patches, drink labels, calk boards, buttons, a microsite and hats and bibs. The microsite won the 2013 Silver Event Technology Award for Best Event Microsite.
Pernodlandia
nspired by the TV show Portlandia, I created a look for a Pernod Ricard event called Pernodlandia. I made the logo reflect the same type treatment as the TV show’s logo, but created a wooden cocktail shaker which speaks to the charm of the hipster-teasing nature of the show as well as speaking to the bartending tools of the trade. … Read More
Aberlour Tastings
he Aberlour tastings are a chance for the public to get a taste of selected Aberlour marks. The assignment was to create a look authentic to the brand and incorporate a crafted feel. The Scotch Whisky brand is meticulously crafted and aged in wood barrels. I took the direction of crafted in wood and carved the event details into a … Read More
Starship Salon
tarship Salon is a cruelty free and vegan friendly salon with a focus on natural ingredients. I am proud to have been a part of the branding experience from concept to creation. The logo has a modern feel with elegant curves that are a treat to the eye. The “T” in Starship is called out in a magenta tone to … Read More
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